Hilton founded Heiress Records, a sub-label of Warner Bros. Records, in 2004 and released her self-titled debut album, Paris, under that label on August 22, 2006. Although the album reached number six on the Billboard 200 for a week, its total sales volume has been low - but the first single "Stars Are Blind" was a top ten hit in 17 countries. Allmusic commented that the album was "more fun than anything released by Britney Spears or Jessica Simpson, and a lot fresher, too." On the whole, critical reception was mixed. On July 16, 2007 Hilton confirmed that she was working on a new album with producer Scott Storch. In a recent interview with MTV, Hilton decided that her second album is going to be a dance album. She stated that she "loves Bob Sinclar" and wants to create dance-music vibe. Hilton has installed a professional recording studio in her house to work on the album. On September 30, 2008, Hilton premiered her song "My BFF" on KIIS-FM with host Ryan Seacrest. It is the first single from her as yet untitled second studio album and the theme song of her show Paris Hilton's My New BFF. Hilton stated that she finished working on the album.
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